Fatima Nicole Soap — Ritual, Refined
For this Black-owned skincare brand rooted in holistic ingredients and intentional care, we reimagined the brand experience from the inside out. Through creative direction, brand optimization, web development, and product photography, we built a visual and digital language that feels pure, potent, and personal. Every touchpoint was designed to honor the ritual—elevating everyday care into something sacred.
Industry: Beauty + Skincare
The Experience
“Working with Jaden was such a good experience. His creativity showed up in every part of the process, from smart layout ideas to thoughtful micro-interactions that make my website site feel alive. He didn’t just follow trends, he found original ways to express my brand, pairing colors, typography, and visuals that I wouldn’t have thought of but instantly loved. He stayed professional the whole time and communicated clearly, while still pushing the design with fresh concepts and polished details. Most importantly, he tailored everything to my needs and tastes instead of using a cookie-cutter approach. The site looks modern, and feels uniquely me. He listened, brought clever solutions, and delivered on schedule. I’m genuinely happy with the result and highly recommend him.”
Fatima Awoh, Founder + CEO of Fatima Nicole Soap